Full text: https://aprja.net//article/view/115064
The following discussion of computational capital takes the electronic database, an infrastructure for storing in-formation, as vantage point. Following a brief look into how database systems serve in-formation desires, the notion of ‘database as discourse’ by Mark Poster is explored and further developed. Database as discourse establishes a machinic agency, directed towards the individual in a specific mode of hailing. This mode of hailing in turn leads to a scattered form of subjectivity, that is identified with Manuela Ott and Gerald Raunig as dividual. How does dividualization emerge from database infrastructure? What is the specific quality of data, that is produced by and being harvested from in/dividuals into databases, and what are the consequences of such a shifted view?